Learning outcome 1: Understand how to create bespoke business documents Assessment Criteria: 1.1 Explain the use of bespoke business documents 1.2 Describe the factors to be taken into account in selecting the appropriate method of presenting a business document 1.3 Describe the use of technology to create bespoke business documents 1.4 Explain the purpose and requirements of corporate identity in bespoke business documents 1.5 Analyse different design techniques used to create attractive bespoke business documents 1.6 Explain the factors to be taken into account in evaluating the impact of bespoke business documents
See Full PDF
See Full PDF
Building Corporate Identity is an inevitable part of increasing brand equity. Proper Corporate Identity and proper positioning strategy is required to build a strong brand. Creating and maintaining corporate identity is an important phenomenon in the world of marketing communication. A communication program or campaign maintaining corporate identity increases the recognition and recalling ability of the target people. I want to find out the practice of building corporate identity and maintaining corporate identity in Bangladesh. I have observed many organizations, and surveyed some national and multinational organizations through structured questionnaire. The major findings of the research are given bellow: More than 50% corporates have corporate identity manual Most of corporate claims that they have proper guideline which helps them protect their logo being misused 80% Bangladeshi corporates have specific logo which maintain specific measurement ratio All corporate claims that they have specific corporate colors and maximum numbers of corporate uses three colors as their corporate color. None of Bangladeshi corporate has specific character to use in their communication program; like, 'Fido' for 7up and 'Louie' for Mortein.
Download Free PDF View PDF
